Local SEO for Home Services Businesses

and Contractors

93%

of people use Google to find local businesses.

97%

of people learn more about a local company online than anywhere else.

46%

46% of all searches have local purchase intent.

Local SEO for Home Services Businesses and Contractors

See a short demo below

93%

of people use Google to find local businesses.

97%

of people learn more about a local company online than anywhere else.

46%

46% of all searches have local purchase intent.

What is local SEO?

On-Site SEO

On-site SEO focuses on several key areas to boost your website's performance: tracking content optimization and search visibility gains month over month, monitoring growth in ranked keywords, and staying ahead of Google algorithm changes that could affect your site. We make sure your keywords accurately reflect your products and services, and prioritize "low-hanging fruit" — pages and keywords with strong growth potential but currently under-ranked — to drive the biggest SEO wins.

Off-Site SEO

Off-site SEO covers the factors outside your website that shape its search ranking. We keep your Google Business Profile live and accurate, monitor inbound link volume to track growth and catch any lost links, and assess your geographic targeting to make sure you're reaching the right audience — local, national, or international.

We also run regular link health checks to confirm your backlinks are high-quality and beneficial, and monitor for crawling issues to ensure your site stays fully indexed and hasn't been delisted by major search engines.

Technical SEO

Technical SEO ensures your website performs well in search engines. We check for NOINDEX tags that could accidentally exclude important pages, evaluate site load speed, SSL, mobile responsiveness, and redirects, and detect any hacks or issues so your previous SEO work stays intact.

We refresh and resubmit your sitemap as needed and verify its integrity, implement schema.org structured data for better visibility, and use Search Console to monitor GoogleBot rendering, security issues, crawl errors, and site speed — along with ongoing traffic, rankings, and keyword performance.

Google My Business

We optimize your Google Business Profile by keeping your live listing accurate, tracking inbound link volume to monitor growth and losses, and confirming your geographic targeting reaches the right audience. We also run link health checks for quality, monitor crawling to avoid delisting issues, and implement schema.org structured data to boost search visibility.

Using Search Console, we verify your profile renders properly, address any security or crawl errors, and review traffic, rankings, and keyword performance to measure how well your optimizations are working.

Monthly SEO Reporting

Each month, you'll receive a detailed SEO report covering key metrics such as traffic trends, keyword rankings, backlink growth, and site health. Our reports will also include insights into content performance, competitor comparisons, and local SEO metrics. We’ll highlight any technical issues and provide actionable recommendations to keep your SEO strategy on track and continuously improving.

Want to schedule a time to talk?

See everything we do to help you grow your business so you can implement it yourself or let us do it for you.

Book a Call

What working with us looks like...

1

Demo Call
(20 mins)

It's actually a sales call, we just didn't want to scare you. But seriously... we'll answer all your questions, show you any features you have questions about, and show you live client accounts & results.

2

We build your system
(7–10 days)

Fill out a basic onboarding form with your business details. After we have the correct information, we'll get to work on building your new website & marketing system.

3

Launch Call
(25 mins)

We'll walk you through your new website & marketing system, answer any questions you have, and show you how "everything" works... And by everything, we’re really just talking about pressing two buttons.